Designed the logo and helped create the communications strategy for this PR campaign.

The ” I Love Immigrant New York!” campaign aimed to change the toxic tone in the immigration debate.

The campaign culminated on May 1st, 2007  when thousands of immigrant new yorkers lined the streets of their neighborhoods holding the “I love immigrant new york!” signs.

After the neighborhood actions, thousands went to Uniuon Square for a major demonstration for immigrant rights.

This campaign was able to create a sense of solidarity among the multi-ethnic communities of NYC by connecting them to their New York experience.Some pics of media coverage: