One of the two campaigns I directed in the 2012 Electoral cycle, coming up with strategy, getting funding, hiring and managing staff, and directing all communications and field aspects of the campaign. In New York State, led oldest New American voter outreach campaign in the US, working with 10 groups indetails
Category: brand
ya es hora
I co-directed the New York State table of this multi-layered national campaign led by NALEO. Ya es hora takes a comprehensive approach that links naturalization to voter participation and Census enumeration under a single message: “it’s time.”
Finding America
“Finding America: Dispatches on the New Immigrant Experience” A road trip from New York to the Democratic and Republican National Conventions to highlight and document how the divisive immigration issues are playing out across America. The project team, equipped with van, laptops and video camera, made stops at 7 locationsdetails
NYC Immigrant Advocacy Day 2009
1,500 immigrant New Yorkers marched from Battery Park to City Hall, followed by a rally and lobby visits in biggest advocacy day of 2009.
New Americans Exit Poll
I was the supervisor of the poll, working with Barnard College, Columbia University, and CUNY to recruit and supervise 200 pollsters and 70 data-entry personnel at 33 locations citywide.
Democracy in Action
In 2008 this was the largest and most successful non-partisan immigrant voter engagement campaign in New York State.
Messages to the Candidates
Every place that we went on this trip, we asked people if they had a message for the candidates. The responses we got ranged from the silly to knowledgeable to profound, these are some of the better ones: Kica Matos Rocky Pat Young Barbara from Riverside Ryan John Jairo Lugodetails
Truth ABOUT Immigrants
Truth ABOUT Immigrants is a community response to the misinformation and misunderstanding going on in the immigration debate.
I Love Immigrant New York!
Designed the logo and helped create the communications strategy for this PR campaign.
Youth 2 Youth
The event brought together African-American and immigrant teens from all over the city to put together a forum for their peers in Harlem.